VP Product - Custom Engineering & Integrations (Remote)

VP Product - Custom Engineering & Integrations

Company Overview

Pencil is Marketing's AI Operating System.Most enterprise teams are stuck in pilot purgatory, testing AI tools that never scale, stitching together fragmented workflows, and watching budgets disappear into non-working spend. We built Pencil to end that.We aggregate the best AI models from every provider –OpenAI, Google, Adobe, and more– into a single governed platform. This is what we call the Open Garden: you're never locked into one vendor's roadmap. You get the best model for every use case, today and tomorrow.Our platform unifies the entire marketing workflow –from insight and creative concept through production, governance, and media distribution. Enterprise teams can design, orchestrate, and scale creative systems that hold up in production, across markets and languages, without sacrificing brand control.Act 1 is efficiency. Reduce creative production costs by up to 50%, automate localization, and free up budget buried in agency fees and manual process. Act 2 is growth. Reinvest those savings into media performance –more variants, better ROAS, faster iteration. We believe AI should be a tool for the humans behind great marketing, not a replacement for them. The right tool changes what's possible.SOC2 certified. No-Train policy. IP indemnification. Built for the security, scale, and governance that global brands actually need.Gartner Cool Vendor 2025 | Fast Company Most Innovative Company 2024 | Trusted by 4 of the world's top 10 advertisers.Founded in 2018. Part of The Brandtech Group since 2023.

Job Summary

At Pencil, we are driving innovation in advertising technology through our state-of-the-art SaaS product, which harnesses Generative AI to redefine content creation. Our mission is to make AI the default in advertising without replacing creative people. To achieve this, we need to make sure that our technology isn’t just in the hands of big brands - we need to try to help small businesses and creative individuals too.Brandtech OS is The Brandtech Group’s “AI-inside” operating system for the world’s top advertisers - consolidating group technology and headcount into a unified, productised platform with a central P&L so we can scale technology revenue and create a defensible data moat.This role owns the product model that allows enterprise clients to fund and deploy custom capabilities, integrations, and workflows that extend the platform into their marketing, data, and technology ecosystems. You will partner closely with Engineering, Client Leadership, Sales, and Services teams to translate enterprise client needs into scalable platform capabilities, ensuring that custom projects deliver immediate client value while strengthening the long-term platform.

Key Responsibilities

• Enterprise Platform Extensions: Define and lead the strategy for client-funded engineering initiatives that extend Brandtech OS into enterprise client stacks - integrating with DAMs, CMSs, ad platforms, analytics systems, and internal tooling.
• Scalable Custom Engineering Model: Establish a repeatable approach for delivering client-specific engineering work that maximises platform reuse, integration standards, and long-term maintainability.
• Integration & Connector Strategy: Develop a clear roadmap for connectors, APIs, and integration frameworks that enable Brandtech OS to plug into the broader enterprise marketing ecosystem.
• Client-Funded Innovation: Partner with Sales and Client Delivery teams to shape engineering engagements that are commercially viable, strategically valuable, and aligned with the product roadmap.
• Platform Compounding: Ensure that custom work contributes back to the core platform wherever possible to turn one-off builds into reusable capabilities.
• Product Strategy for Enterprise Engineering Define the product strategy for custom engineering and integrations across Brandtech OS.
• Identify common enterprise integration patterns and translate them into reusable frameworks, connectors, and APIs.
• Balance client-specific delivery with long-term platform strategy, ensuring custom builds strengthen the core product.
• Partner with enterprise clients to deeply understand their marketing technology stacks and operational workflows.
• Client-Funded Product Development Work with Sales and Client Delivery to scope enterprise engineering engagements.
• Ensure projects are clearly defined, commercially sound, and aligned with platform priorities.
• Translate client requirements into product specifications and engineering plans.
• Ensure that custom projects deliver measurable value to clients while expanding the platform’s capabilities.
• Integration & Platform Architecture Own the roadmap for enterprise integrations across Brandtech OS.
• Define best practices for APIs, connectors, data pipelines, and system interoperability.
• Ensure that integrations are secure, scalable, and enterprise-grade.
• Create reusable integration frameworks that allow teams to deliver new connectors rapidly.
• Execution & Delivery Lead cross-functional execution across product, engineering, and delivery teams.
• Establish clear processes for scoping, prioritising, and delivering client engineering work.
• Ensure strong project governance, technical quality, and reliability across deployments.
• Balance rapid enterprise delivery with platform sustainability.
• Commercial Partnership Partner with Sales, Client Delivery and Services teams to position enterprise engineering capabilities as part of Brandtech OS engagements.
• Help shape commercial models for client-funded engineering initiatives.
• Support enterprise deals that involve integrations, custom workflows, or platform extensions.
• Ensure strong collaboration between product teams and client-facing delivery organisations.

Requirements / Qualifications

• 10 - 15+ years in Product Management, including senior or VP-level roles in B2B or enterprise software.
• Experience on custom engineering projects, building platform products with deep integrations into enterprise ecosystems.
• Strong understanding of APIs, integrations, and enterprise system architecture.
• Experience working closely with enterprise clients on complex technical deployments.
• Track record of balancing custom client work with scalable product strategy.
• Strong cross-functional leadership across engineering, commercial, and delivery teams.

Preferred Qualifications

• Experience working with AI-enabled products or data-driven platforms is a plus.

Location

EMEA, Remote: True

Employment Type

Full Time

Salary & Benefits

• 25 days PTO plus public holidays, although we operate a Flexible Time Off scheme
• Health insurance / private medical cover
• Monthly stipend towards wellness, fitness, and learning and development
• Remote - work from anywhere in your home country
• Enhanced parental leave policies, whether you become a parent through birth, adoption or surrogacy
• Access to our Pencil office in The Shard, London for UK team
• Flexible working hours