Job description
Product Manager - Pro Tools - Immowelt
Company Overview
AVIV is Europe's largest real estate tech company owned by one of the best private equity investors, KKR. Our teams develop innovative technologies and business models that shape the future of how consumers buy, sell, rent, lend and own properties. Aviv operates a portfolio of classifieds and real estate marketplaces in France, Germany and Belgium.
AVIV teams in Germany are fully in charge of a large part of our business - 31% of our revenue is generated from the well established local brand immowelt.de, the Top 2 real estate portal for estimation, rent, buy and sell, with 18m average monthly visits, 19.3k agents, over 320k listings, and 168m € revenue in 2023.
Job Summary
Owns a bounded slice of the Pro Tools surface (e.g. statistics, invoice self-serve, or a specific stage of the agent portfolio experience) and ships measurable improvements against agent-experience metrics. This is the delivery engine next to the Staff PM: takes framed problems and turns them into shipped, measured solutions.
Key Responsibilities
- Answers the questions: who are your users, why do they need your product, what are their needs
- Continuously tracks product success and health metrics
- Generates, collects, and prioritizes hypotheses for product improvement
- Together with the team, tests hypotheses that result in a better understanding of the product or specific improvements
- Builds the product backlog based on qualitative and quantitative data
- Works out specs/user stories for product improvements
- Sets product tasks for the team and explains the product logic (why, for what reason, for whom)
- Presents results at team events
- Proactively ensures transparency of goals and results for stakeholders
- Takes into account the interests of other units and departments and sees the full picture
- Backs up the EM on development team management issues (monitors problems, proposes solutions).
Required Experience
- Experience in marketplaces/classifieds or B2B products.
- Experience with customer-facing product interfaces, with a track record of improving funnel conversion.
- Native German speaker
Skillset
- Critical thinking, ability to build valid argumentation
- Ability and willingness to prove/justify one's decisions
- Empathy, ability and willingness to put oneself in others' shoes— Viewing the product from the perspective of users and their needs
- Commitment to continuous self-development
- Clarity of thought, both verbal and written
- Understanding of Lean Startup approaches
- Key areas of project management: planning, risk management, stakeholder management, communications management
Working with AI tools
- Ability to effectively use LLMs (ChatGPT, Claude, etc.) to speed up product work: generating hypotheses, specs, user stories, data analysis
- Prompt engineering — ability to formulate queries to AI models to get high-quality results
- Using AI tools for user research: interview analysis, insight synthesis, feedback clustering
- Ability to formulate product requirements for AI features
- Understanding of the unit economics of AI features
- Ability to assess where in the product AI creates real value versus where it's a hype feature without ROI
- Understanding of data privacy issues when using AI
Skills
- Ability to formulate the data needs required to work through a task
- Ability to validate a product hypothesis through experiments, articulate expectations for metrics and outcomes
- Proficiency with key product work tools and approaches: story mapping, impact mapping, MVP
- Knowledge of basic approaches to product metrics and data analytics (Excel, Google Analytics, Tableau/ Snowflake)
- Understanding of where different user research approaches apply: in-depth interviews, hallway testing
- Methods for prioritizing the product backlog (e.g., Kano, RICE)
- Describing product tasks from the user's and business's perspective
- Presentation and public speaking skills in front of audiences of up to 100 people
- Basics of Agile approaches: Scrum, Kanban
