Job description
Marketing Executive
About the job
Key Responsibilities:
- Develop and execute comprehensive SEO strategies to improve organic search rankings and drive website traffic.
- Conduct keyword research, on-page and off-page SEO optimization, and competitor analysis to identify opportunities for growth.
- Perform technical SEO audits and collaborate with web developers to improve site structure, site speed, and mobile responsiveness.
- Monitor and analyse key SEO metrics (traffic, rankings, CTR, etc.) using analytics tools (Google Analytics, SEMrush, Ahrefs, etc.) and create detailed reports for stakeholders.
- Lead digital marketing campaigns, including Google Ads, social media, content marketing, and email marketing, to support SEO and overall business goals.
- Oversee content creation and optimization, ensuring that content is SEO-friendly and aligned with target audience needs.
- Stay updated on SEO trends, algorithm changes, and best practices to ensure strategies are always aligned with search engine requirements.
- Work closely with cross-functional teams, including content, design, and product teams, to ensure consistent branding and messaging across all channels.
- Manage budgets and allocate resources effectively for digital marketing initiatives.
- Analyse customer behaviour, conduct market research, and implement strategies to drive conversions and maximize ROI.
- Train and mentor junior SEO team members, providing guidance and sharing knowledge to improve team performance.
Requirements / Qualifications
- have minimum 1 years of experience
Salary & Benefits
Probation: Duration: Salary during probation: After probation: Annual CTC: ₹ 2,00,000 - 2,10,000 /year
About Rydeu Logistics UG
We are a travel management start-up focusing on customized itinerary planning and destination management for B2B travel agents and corporations. We focus on transfer, FIT, GIT, and MICE domains.
