Founding Marketer (Remote)

Founding Marketer

Company Overview

Homa is an AI-native real estate brokerage in California, Texas and Florida, built on a pretty simple idea: the buyer agent commission is one of the biggest checks in a home purchase, and most of it should go back to the buyer. Our AI does the searching, the comps and the offer math, a licensed agent signs off on every step, and the commission comes back to the home buyer at closing. Because we're AI-native from the ground up, home buyers have already had over 120,000 interactions with our AI, and that's what has let us completely change the business model of what it means to be a brokerage and to buy a home. We've already returned nearly $2M to buyers, and we think that's just the beginning. Homa was founded by an ex-Zillow product leader, and we recently raised a $5M seed round to bring this to a lot more people.

This is our first marketing hire, so it's a true founding role where you'd own marketing end to end, with no existing playbook to inherit. You'll report directly to our CEO, Arman Javaherian, and work closely with him on where to place bets. The job is top of funnel growth, getting way more home buyers to find out they don't have to leave all that money on the table, and that means working with creators and influencers, building partnerships, and experimenting with channels nobody in real estate has really touched yet. You'd have a lot of room to try things, see what actually moves, and build from there.

The Support You'll Have

You won't be building the execution side all on your own: organic social is already covered by a support person, there's marketing design support when you need it, paid media spend and management is supported, and SEO and content have support too. That frees you up to spend your time on growth strategy and on the channels nobody has really cracked yet, like creators, influencers and partnerships, instead of setting up every piece of infrastructure from scratch.

Who You Are

• You've got scrappy first-marketer energy, and you'd rather ship something a little rough this week than wait around for the perfect plan.
• Building a creator program or a partnership channel from nothing sounds fun to you, not intimidating.
• You're data-minded and always know what's actually working, but you also get that it's usually a good story that makes someone try something new.
• You move fast on your own without a team around you, and honestly that's how you like to work.
• You genuinely believe home buyers should get that commission back, and that's a big part of why this job would matter to you.

Requirements

• Proven experience running top of funnel growth experiments, and you can walk us through what moved the numbers
• Hands-on experience with influencer or creator programs, where you were the one working with the creators
• Experience building partnerships
• You can write campaigns yourself and measure them across channels
• You're comfortable being the only marketer at a seed-stage startup
• Experience in the real estate sector is a plus

What Success Looks Like

The main number you'll be judged on is pretty simple: growing top of funnel traffic that turns into people scheduling tours for homes. That's the moment a buyer goes from curious to actually house hunting with us, so everything you try, whether it's creators, partnerships or some brand new channel, gets measured against how many more tours it drives.