Job description
Digital Marketing Analyst
Company Overview
PH Online Ventures is dedicated to delivering high-quality visual content. We are looking for a talented Digital Marketing Analyst to join our team and help bring our creative vision to life. If you have a strong understanding of digital marketing and social media platforms, this could be the perfect opportunity for you.
Job Summary
We are seeking a passionate and results-driven Digital Marketing Analyst to oversee and execute our digital marketing strategy. The ideal candidate will have a strong grasp of both traditional and digital marketing strategies, along with hands-on experience in managing advertising campaigns and creating engaging content. You will be responsible for managing our digital presence, developing campaigns, and driving brand awareness and engagement.
Key Responsibilities
- Develop and implement a comprehensive digital marketing strategy to increase brand visibility and engagement.
- Manage and grow our online presence across platforms such as Instagram, Facebook, Twitter, LinkedIn, TikTok, and YouTube.
- Create, curate, and schedule engaging content (posts, stories, reels, videos) that aligns with our brand voice and goals.
- Monitor digital marketing trends, tools, and best practices to stay ahead of the curve.
- Engage with followers, respond to comments and messages, and foster a positive online community.
- Collaborate with the marketing and design teams to create visually appealing and impactful content.
- Plan and execute Google Ads and Meta Ads (Facebook and Instagram) campaigns, including budget management and performance tracking.
- Analyze digital marketing metrics and generate reports to measure the success of campaigns and identify areas for improvement.
- Stay up to date with platform algorithm changes and adapt strategies accordingly.
- Manage influencer partnerships and collaborations to amplify brand reach.
Requirements / Qualifications
- Strong Marketing Knowledge – A solid understanding of both traditional and digital marketing strategies.
- Hands-On Experience – Proven expertise in managing Google Ads and Meta Ads (Facebook and Instagram).
- SEO Proficiency – Basic knowledge of Search Engine Optimization (SEO) and its impact on overall marketing performance.
- WhatsApp & Email Marketing – Experience in creating and executing WhatsApp and email marketing campaigns.
- Google Ads Specialist – If you have specialized experience in Google Ads, you will be highly preferred.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics tools (e.g., Google Analytics, Facebook Insights).
- Strong copywriting and content creation skills with a keen eye for detail.
- Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) and video editing tools is a plus.
- Ability to interpret digital marketing metrics and translate data into actionable insights.
- Creative thinker with excellent communication and interpersonal skills.
- Strong organizational and time management skills, with the ability to manage multiple projects simultaneously.
- A portfolio or examples of successful digital marketing campaigns you’ve managed.
Preferred Qualifications
- Experience with paid social media advertising (e.g., Facebook Ads, Instagram Ads and Google ads Specialization is a Upper Hand).
- Knowledge of SEO and content marketing strategies.
- Familiarity with influencer marketing and partnership management.
- Experience in industries such as e-commerce, fashion, or tech is a plus.
Salary & Benefits
Competitive salary based on experience. Opportunity to work on exciting and diverse projects. Collaborative and supportive work environment. Professional development and growth opportunities.
Application Process
If you meet the above requirements and are ready to make an impact, send your updated resume to [email protected]
Employment Type
Full-time, Permanent
