Associate Digital Marketing (freshers only) (Remote)

Associate Digital Marketing (freshers only)

Company Overview

Media.net is a leading online ad-tech company that develops innovative products foradvertisers and publishers. Media.net has one of the most comprehensive portfolios ofadvertising technology in the industry across search, native, display, mobile, local, products,and video. Media.net manages high-quality ad supply on over 500,000 websites and itsplatform and products are licensed by some of the largest publishers, ad networks, and otherad tech companies worldwide.

Media.net is one of the largest contextual advertising companies worldwide. Media.net has1300+ employees in key operation centers across – North America, Europe and Asia.Media.net's US HQ is based in New York and its Global HQ is in Dubai.

Job Summary

We are looking for creative and analytical minds that can conceptualize and execute on thesynergistic union of technology, user experience and monetization of online products.. As anAssociate-Digital Marketing, you will have the chance to work on high-budget performancemarketing campaigns across multiple verticals and paid media sources for multiple clients.This would be a high ownership role where you will manage both the marketing spend aswell as the revenue generation from the client. You will have the chance to experiment withvarious growth strategies and work cross-functionally to get your ideas implemented.

Key Responsibilities

• End to End Campaign Management
• Plan, manage and scale performance-based marketing campaigns on Search/Social/Native
• Perform ongoing paid keyword discovery, expansion and optimization.
• Analyze campaign performance across various metrics and strategize on optimizing variouscampaign settings based on performance
• Perform daily account management of ad campaigns for websites targeted to the NorthAmerican Markets, across various categories like Autos, Retail, Finance, Health, etc.
• Efficiently grow new ad spends via new launches and optimization of existing ad spendsbased on the client goals
• Develop an in-depth understanding of the different elements of an ad creative and howthey perform for each unique advertising goal – traffic, conversions, engagement etc.
• Generate weekly and monthly reporting for all major metrics, goals tracking, revenuetracking, and other paid native ad initiatives.
• Collaboration
• Brainstorm new and creative growth strategies which are focused on increasing campaignROAS.
• Provide recommendations and execute strategies for new ad spend opportunities based onperformance of existing ad spends, market research, audience behavior, etc
• Work with your team and management on project development, analysis, timelines, andresults.
• Continuous Research & Improvement
• Keep pace with online advertising trends and developments.
• Experiment, scout and implement new digital marketing channels, tools, best practices toconsistently improve ROAS.
• Monitor and administer web analytics dashboards, reports and key reporting tools, andpoint out key areas of importance in accordance with internal revenue goals.
• Run Traffic and Competitor Analysis regularly & routinely to maintain an edge.

Requirements / Qualifications

• Strong analytical, problem solving and critical thinking skills
• Excellent written and verbal communicator
• Forward / innovative thinker with ability to design / deliver within current capability,process & technology
• Collaborative team-player yet comfortable with independence
• Can multi-task, prioritize, and balance time across aspects of the project
• Must be comfortable with revenue responsibilities
• Ability to deliver results under pressure
• Stress tolerant and well organized with the ability to prioritize heavy workloads
• Proficiency in Microsoft Office; deep experience with data analysis in Excel, including pivottables and advanced functions is a bonus.
• Graduate in any field

Location

Mumbai, Maharashtra, India, Remote: Off

Employment Type

Full Time