Creative & Community Lead

Accountabilities:

Take ownership of the brand's overall narrative, ensuring that its communication remains consistent, authentic, and relevant across all audience touchpoints. You will combine community insights, strategic planning, creative development, and direct execution to build meaningful engagement and strengthen brand perception.

Monitor customer sentiment and public perception through community discussions, CS2 conversations, customer support feedback, Product insights, and business intelligence.

Identify what audiences appreciate, what concerns them, and how their perceptions evolve over time.

Collaborate with management and Product teams to translate business direction and product developments into a clear, compelling brand narrative.

Ensure consistency across social media, blogs, product communications, community interactions, and larger content initiatives while adapting messaging to different audiences.

Develop and manage content plans aligned with product roadmaps, events, releases, and developments within the CS2 and esports communities.

Create engaging content concepts, including gaming-related productions, community-focused initiatives, collaborations, short-form videos, and larger creative projects.

Maximize the value of content production by repurposing collaborations, shoots, and creative assets into multiple deliverables.

Direct designers, editors, copywriters, creators, and external production partners, providing clear briefs, feedback, and creative guidance.

Take responsibility for the quality and final delivery of creative projects while remaining actively involved in execution.

Maintain an authentic and continuous presence within the community, ensuring communication feels natural, relevant, and genuinely engaged rather than limited to promotional announcements.

Manage creative resources and production budgets thoughtfully, balancing quality, impact, and commercial efficiency.

Requirements:

We are looking for a proactive, independent, and highly creative professional with strong storytelling abilities and the confidence to take ownership of both strategy and execution. The ideal candidate combines excellent communication skills, emotional intelligence, audience awareness, and commercial judgment with the ability to lead creative projects and collaborate effectively across different teams.

Demonstrated ability to take initiative, work independently, and deliver results without requiring constant direction or extensive team support.

Strong creative thinking and storytelling skills, with the ability to develop compelling narratives and translate ideas into engaging content.

Hands-on approach, with the ability to contribute directly to content creation and execution rather than relying entirely on others.

High emotional intelligence and a strong understanding of psychology, audience behavior, and brand perception.

Curiosity and research skills, with a genuine interest in understanding what communities are discussing, appreciating, and criticizing.

Strong organizational and project management abilities, including content planning, prioritization, and execution.

Excellent communication and collaboration skills, with the ability to work effectively with management, Product, Customer Relations, BI, and creative professionals.

Experience directing creative work, briefing collaborators, providing constructive feedback, and maintaining high-quality output.

Commercial awareness and the ability to manage production, collaboration, and external contractor costs efficiently.

Familiarity with CS2, esports, gaming, and internet culture is highly desirable, along with the ability to become deeply immersed in these communities quickly.

Benefits:

Opportunity to take ownership of the brand's creative direction, storytelling, and community presence.

A hands-on, high-impact role combining strategic responsibility with creative execution.

Direct collaboration with management, Product teams, and creative professionals.

Opportunity to develop original content concepts, creative campaigns, and community-driven initiatives.

Flexibility to work with internal creative resources and external contractors to bring ideas to life.

Remote working opportunity.