Performance Media Buyer (Senior)

Are you a results-driven marketer with a passion for performance and growth?

ArabyBrand is looking for a Senior Performance Marketing Specialist to join our dynamic team.

In this role, you will be responsible for developing, implementing, and optimizing multi-channel performance marketing campaigns that drive traffic, engagement, and conversions for our diverse portfolio of clients.

The Big Picture:

Araby Brand, a dynamic digital marketing agency in the MENA region, specializes in performance marketing tailored to each client's unique needs.

Our goal is to become a leading agency in the EMEA region, while ensuring that we remain an exceptional place to work.

Responsibilities:

• Develop and execute comprehensive performance marketing strategies across multiple channels, including but not limited to Google Ads, Facebook Ads, Instagram, LinkedIn, Twitter, and other digital platforms.
• Continuously monitor, analyze, and optimize campaigns to ensure maximum ROI and achieve KPIs such as CPA, CPC, ROAS, and LTV.
• Utilize a deep understanding of digital analytics and data to perform A/B testing, optimize landing pages, and refine audience targeting strategies.
• Collaborate closely with cross-functional teams, including Creative, Content, and Analytics, to ensure cohesive and impactful marketing strategies.
• Stay up-to-date with the latest trends and best practices in digital marketing, performance marketing, and growth hacking.
• Lead and mentor junior team members, fostering a culture of continuous learning and growth mindset within the team.
• Develop detailed performance reports and provide actionable insights to clients and internal stakeholders.
• Manage budgets effectively, ensuring optimal allocation of resources to maximize campaign performance.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of experience in performance marketing, preferably within a digital marketing agency.
• Proven track record of managing and optimizing successful multi-channel digital marketing campaigns.
• Expertise in using digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, and others.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Experience with A/B testing and conversion rate optimization.
• Excellent communication and presentation skills with the ability to articulate complex strategies to clients and stakeholders.
• A growth mindset with a passion for learning and staying ahead of industry trends.
• Ability to thrive in a fast-paced, agile environment and adapt to changing priorities.

Benefits

Why Join ArabyBrand?

• Exciting bonus opportunities and incentives!
• Comprehensive social & health insurance coverage.
• Growth Opportunities: Be part of a team that values personal and professional development, with continuous learning and career advancement opportunities.
• Innovative Environment: Work in a dynamic, agile setting where creativity and innovation are encouraged.
• Impactful Work: Play a crucial role in driving the growth and success of our clients' businesses.
• Collaborative Culture: Join a passionate team dedicated to excellence and teamwork.
• Flexible Work Arrangements: Enjoy flexible working options, including remote work, to support a healthy work-life balance.