Sr Integrated Media Planner
Basis
Job description
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Partnering with research and strategy team members to develop and present integrated media recommendations
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Maintaining a strong understanding of the digital media landscape and the latest Basis products and solutions
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Mastering an understanding of how digital channels work together to drive different business outcomes
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Mentoring and train junior planning team members
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Bringing new ideas to clients through the latest digital innovation, research, and vertical expertise
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Using syndicated research to build rationale for recommended media strategies
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Collaborating with our analytics team to ensure media strategies are aligned to business objectives and measures of success
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Negotiating with vendors to secure the best inventory and pricing available for our clients
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Cultivating strong internal relationships with ad operations, campaign analytics, and search and social media planners.
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Operating with a solutions-oriented approach and a high degree of client servicing
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Ensuring high levels of campaign performance, client satisfaction, and retention, while working alongside the VP and Director of Integrated Client Solutions and Client Development team members
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Remaining on-top of advertising trends and provide POVs to clients on topics such as the cookie-less future
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Managing insertion orders (IO's), post-IO media plan revisions, and the approval of all publisher IO's for each campaign
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Actualizing campaigns to ensure campaign budgets and KPI's are met and delivered in full
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Assisting Finance in billing executions and discrepancies
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Completing traffic sheets and assisting with gathering creative assets and instructions as needed
WHAT YOU BRING TO THE TABLE
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Min of 5 years of experience or equivalent combination of education, training, and experience, etc
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4+ years of experience in digital media buying and planning
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Previous experience mentoring junior team members
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Strong understanding of programmatic media and real-time bidding
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Strong proficiency with holistic media planning fundamentals and media planning tools
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Experience with syndicated research tools
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Experience working alongside a Demand Side Platform
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Strategic thinking and proactive detail-oriented client service skills
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Strong written and verbal communication skills
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Strong issue resolution and problem-solving capabilities
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Ability to work well in a cross functional team environment
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Advanced Excel and PowerPoint skills
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Commitment to creating inclusive, respectful environments where all voices are valued and supported.
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Thoughtful approach to collaboration, design, and decision-making that prioritizes equity, access, and continuous learning.
BONUS POINTS
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Hands on DSP buying experience
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Experience working with a 3rd party ad server
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Experience in digital reporting dashboards such as Datorama
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Basis Certified
Quick info
United States
Full Time
Posted 1 month ago
Still open · checked 15 Nov 2026
Source
Basis's career page (Lever)
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